NBC News chief political analyst Chuck Todd has called out Vice President Kamala Harris for what he describes as a "mistake" in avoiding press interviews during the early stages of her presidential campaign.
According to Fox News, Todd argued that Harris' strategy of lying low for nearly 40 days had raised the stakes for her first interview, potentially putting her at a disadvantage.
The criticism comes as Harris and her running mate, Minnesota Governor Tim Walz, prepare for their first joint interview with CNN's Dana Bash. The interview, scheduled to be taped on Thursday and aired in primetime, marks a significant moment for the Harris campaign after weeks of media silence.
Chuck Todd expressed his concerns about Harris' media strategy on NBC News Now, suggesting that the vice president's approach may be counterproductive. He argued that by avoiding the press, Harris has inadvertently increased the pressure on her upcoming interview.
Todd stated:
I think the easiest way to diffuse this is to go everywhere... doing local interviews, doing a podcast here, she can go to friendly places, go to unfriendly places. The idea when you sort of try to be, you know, laser focused like this... we're going to gravitate to the big event. If there are six interviews, we're all overwhelmed... Everything gets diluted.
The NBC analyst emphasized that Harris' current strategy might reinforce negative stereotypes about her decision-making process, potentially harming her campaign.
In his analysis, Todd drew comparisons between Harris' current media strategy and former President Donald Trump's approach during his 2016 campaign. He suggested that Harris could benefit from adopting elements of Trump's media engagement strategy from that period.
Todd pointed out that Trump's 2016 campaign involved frequent media appearances across various platforms, including both friendly and adversarial interviews. This approach, according to Todd, helped Trump avoid putting too much emphasis on any single interview.
The analyst noted that Trump's current version tends to avoid mainstream media, which contrasts with his 2016 strategy. Todd argued that Harris' team seems reluctant to emulate any of Trump's tactics, even those that proved effective.
Todd warned that Harris' current approach to media engagement could have negative consequences for her campaign. He expressed concern that by avoiding interviews for an extended period, Harris has inadvertently increased the scrutiny she will face when she does engage with the press.
The NBC analyst stated, "Any fumble now is going to get overly scrutinized in this interview, unnecessarily so."
Todd suggested that this heightened scrutiny could amplify any missteps Harris might make during her upcoming CNN interview, potentially overshadowing her message and policy positions.
Chuck Todd's criticism of Kamala Harris' media strategy highlights the potential risks of avoiding press engagement during a presidential campaign. The NBC analyst argues that Harris' approach has unnecessarily raised the stakes for her upcoming interview, potentially exposing her to heightened scrutiny. As Harris prepares for her joint interview with Tim Walz, she faces the challenge of addressing policy shifts and other sensitive topics while under intense media focus.