A rising social media star’s career just came to a shocking halt. Guava Shuishui, who gained fame online for her unconventional beauty product reviews, is making headlines for reasons nobody expected.
As reported by Daily Mail, Guava Shuishui, a Taiwanese beauty influencer known for eating makeup products during her videos, died last week at just 24 after a “sudden illness.” Her family made the announcement on her Instagram account.
Followers of Guava Shuishui, also known as Guava Beauty, were familiar with her unique approach to beauty content—she would not only test makeup products but also taste them, sometimes consuming entire items in front of the camera. Her death has sparked heated debate over the risks and ethics of content creation in the age of social media.
Guava Shuishui’s videos were part of the “mukbang” trend, a genre where online creators record themselves eating large quantities of food, or in her case, non-food items like lipstick and face masks. Her willingness to eat makeup products, blush, and even cotton pads drew thousands of followers and curious viewers.
Critics raised concerns as her popularity soared. Many are worried about the potential toxicity of cosmetics when ingested, especially by impressionable young fans. Some of her most viral videos included warnings stating that her content was not suitable for children under six. Still, critics and concerned viewers regularly urged her to stop, warning she was setting a dangerous example.
In one late 2024 video that gained particular attention, Guava Shuishui used a fork to scoop out and eat an entire jelly blush product. Fans flooded the comments section, expressing fears about the consequences of such stunts.
News of Shuishui’s death hit her community hard. Her family shared a statement on her social media account, expressing gratitude for the support she received throughout her career. They described her as hard-working, serious, and shining even in difficult moments and thanked everyone who had supported and interacted with her online.
Many followers left messages of love and concern, reminiscing about her dedication to her craft. Her final post, published on May 24, signaled an abrupt end to her online presence: “Logging out from the world. Setting off on a new journey. All business collaborations are suspended.”
Her pinned videos continued to receive attention even after her passing, with commenters debating whether such risky content should ever have been allowed on social platforms.
Guava Shuishui’s death has reignited debates about the responsibilities of online influencers. Critics argue that creators who push boundaries for views and attention can unintentionally encourage risky, unhealthy, or outright dangerous behaviors. Some experts warn that normalizing the ingestion of non-food items, especially in the name of entertainment, poses significant health and ethical risks.
Supporters of content regulation point to Shuishui’s case as a clear example of social media’s darker side. They believe platforms should do more to enforce age restrictions and content warnings, particularly in genres like mukbang, which have become increasingly extreme in recent years.
Yet others defend the freedom of online creators, stressing the importance of personal choice and warning against overregulation. They argue that viewers carry responsibility for their own actions and that creators like Shuishui should be remembered for their creativity rather than blamed for broader social trends.
Guava Shuishui, a 24-year-old Taiwanese beauty influencer, became known for eating makeup products on camera, a practice that ultimately led to controversy and concern from fans and critics. She died on May 24 after a sudden illness, according to her family, ending a career defined by her unconventional content and devoted following.
Her passing took place just as debates around influencer responsibility and the limits of online entertainment reached new heights.
As her family and followers mourn, calls are growing for clearer guidelines and greater accountability on social platforms to protect both creators and their audiences in the future.
