According to Fox News, Noem announced a significant multi-million-dollar advertising campaign targeting individuals considering illegal entry into the United States, delivering an uncompromising message of deportation and permanent exclusion.
The campaign represents a marked shift in the administration's approach to border security, emphasizing aggressive enforcement and deterrence. Noem's announcement on social media platform X detailed plans for a comprehensive messaging strategy aimed at both domestic and international audiences, warning of swift consequences for illegal entry.
Trump administration strengthens border security with new leadership
The former South Dakota governor, now serving as the fourth confirmed member of Trump's cabinet, brings her border state experience to the federal level. Her appointment and subsequent actions align with the administration's prioritization of immigration control and border security measures.
Noem's message, delivered on behalf of President Trump, emphasizes the administration's departure from previous border policies. The DHS secretary articulated the campaign's core message in a video statement, where she said:
Let me deliver a message from President Trump to the world. If you are considering entering America illegally, don't even think about it. Let me be clear. If you come to our country and you break our laws, we will hunt you down. Criminals are not welcome in the United States. For too long, weak leadership has left our borders wide open, flooding our communities with drugs, human trafficking, and violent criminals. Well, those days are over.
The administration has already implemented several measures, including military deployment, border wall construction resumption, and the termination of parole programs established during the Biden administration.
Immigration enforcement operations expand nationwide
Immigration and Customs Enforcement has initiated deportation operations across the country, fulfilling Trump's promise of unprecedented enforcement action. These operations complement the broader strategy outlined in Noem's announcement.
The DHS secretary's confirmation hearing revealed her comprehensive approach to homeland security. While acknowledging the department's diverse responsibilities, including cybersecurity and disaster relief, she maintained that border security remains paramount.
Her previous experience as governor included refusing to accept migrants during the Biden administration and deploying National Guard troops to assist Texas border operations. This background has informed her current approach to federal immigration enforcement.
Strategic partnership shapes new immigration policies
Noem's working relationship with border czar Tom Homan demonstrates the administration's coordinated approach to immigration enforcement. During her confirmation hearing, she addressed questions about their collaborative dynamic, stating they maintain regular communication and share a unified vision for implementing the administration's policies.
The advertising campaign represents just one component of a broader strategy to deter illegal immigration. Its message emphasizes both immediate consequences and long-term repercussions for those attempting unauthorized entry.
The new initiative builds upon existing enforcement measures while signaling an intensification of efforts to control unauthorized border crossings. It reflects the administration's commitment to maintaining stringent immigration policies and border security measures.
Federal response takes decisive direction
Under Noem's leadership, the Department of Homeland Security has launched an aggressive campaign to deter illegal immigration through clear messaging and enhanced enforcement measures. The multi-million-dollar advertising initiative warns potential migrants of immediate deportation and permanent exclusion from the United States. Working alongside border czar Tom Homan, Secretary Noem implements President Trump's immigration priorities through coordinated enforcement actions and strategic messaging.
