Written by Ashton Snyder on
 June 14, 2024

Louis Tomlinson And Niall Horan Cut Ties With Simon Cowell On Social Media

Louis Tomlinson and Niall Horan have recently unfollowed Simon Cowell on Instagram, sparking curiosity and concern among fans.

Daily Mail reported that the incident followed Simon Cowell's public regret over not owning the rights to the One Direction name. Experts speculate that this statement may have influenced Tomlinson and Horan's recent actions.

Cowell created One Direction in 2010 on The X Factor, leading them to international stardom under his label, Syco Music. Cowell revealed these regrets during a candid conversation with Steven Bartlett on the podcast "Diary Of A CEO." He wanted to purchase the One Direction name, suggesting he could have capitalized on additional ventures like animation. The timing of Tomlinson and Horan's actions, just days after this interview aired, has raised eyebrows.

Simon's Sentiments About One Direction

On the podcast, Cowell admitted:

The one thing I regret is I should have owned the name. They own the name. I could have made an animation or something. So if you're listening One Direction then I will buy it back from you!

One Direction, comprising Harry Styles, 30; Zayn Malik, 31; Liam Payne, 30; Niall Horan, 30; and Louis Tomlinson, 32, became one of the best-selling boy bands under Cowell's tutelage. However, Zayn Malik's departure in 2015 and the band's eventual split in 2016 marked the end of an era.

Despite the group's success, Cowell reflected on his naïveté in not securing the band's name. "That was me being very naive. Next time I need to own the name," he admitted. This practical insight has come too late, as he no longer holds the rights to the brand he helped build into a global phenomenon.

Simon’s Advice To One Direction

Cowell provided invaluable guidance to the band on handling various challenges associated with fame. He famously advised them, "I told them to never complain about paparazzi because they are going to take your pictures, don't complain about invasion of privacy because people will always want to have a picture with you, don't complain about the long hours."

Cowell cautioned about the demands and sacrifices associated with stardom in his attempt to prepare them for celebrity life. "I told them if any of the above is going to be a problem then do something else because all this will happen. I told them about the gruelling schedule - it comes with the territory. It just comes with it, you will lose a lot of privacy," he elaborated.

These candid disclosures underscore the intense pressures faced by the quintet, making their meteoric rise both an exhilarating and challenging journey. Cowell's remarks highlight the complex relationship between agency and fame in the music industry.

Simon's New Venture And Ambitions

Meanwhile, Cowell has turned his attention to creating a new competition to discover the next major boy band. This time, he firmly intends to secure ownership of the band's name. Promotional efforts are already underway, with a giant billboard of Cowell’s face in London to entice future stars.

Filming for Cowell's new show began in the UK in collaboration with Box To Box Films. There was significant interest from tech giants such as Apple and Prime Video, but the project eventually moved towards a promising deal with Netflix.

As Cowell dedicates his energy to this new endeavor, his reflections on past missteps, notably with One Direction, serve as lessons learned and motivations for doing things differently. This strategic shift showcases his adaptability and resilience within the entertainment industry.


Louis Tomlinson and Niall Horan's unfollowing of Simon Cowell has fueled speculation, especially after Cowell's recent comments about not owning the One Direction name. This follows his appearance on "Diary Of A CEO," where he discussed his regrets and future goals. Despite One Direction's challenges and successes under Cowell's guidance, they disbanded in 2016, and Cowell now aims to secure ownership rights, reflecting his changing approach in the music industry.

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About Ashton Snyder

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